Video & Audio Recording Policy
The primary focus of the College Communications office is telling the Davidson story, advancing the Davidson brand, and strategically promoting the college’s people, programs,
We produce marketing content in a variety of formats, including written stories, photography,
Because the primary focus of our office is to create content that supports the institution’s marketing, branding, student recruitment and fundraising goals, we do not have the resources to devote to filming and/or audio recording the vast majority of college events. The marquee lectures we do record
Our office does not record events for archival or classroom instructional purposes as those do not fit within our primary purpose.
Video & Audio Recording Requests
Prerecorded Video Requests
If your event has broad distribution potential and you would like to discuss the possibility of recording, please contact Lisa Patterson at email@example.com and Gary Bartholomew at firstname.lastname@example.org. We will then discuss with you the nature of the project, and if we agree to move forward, we will ask you to complete a video questionnaire, provided by Lisa Patterson via email. The completed questionnaire will provide all necessary information to move forward with scheduling and filming.
Examples of marketing video projects that fit within the primary purpose of College Communications include but are not limited to: messages about fundraising priorities (i.e. the Academic Neighborhood, scholarships, athletics), thank-you and stewardship videos to donors, Reunion promotional pieces and student testimonials for admission purposes.
If you feel your event should be considered as a marquee event with broad distribution potential, and you would like to request that it be recorded, please contact Lisa Patterson at email@example.com or 704-894-2130, and provide the necessary information.
Live Streaming Video Requests
Live streaming is a powerful tool that can drive video views and social media engagement by essentially bringing into “the room” viewers who otherwise might not be able to attend or participate in the event being streamed. College Communications provides information about live streaming options including basic live streams done by departments using a single smartphone to advanced/professional live streams requiring 3-5 people, professional cameras, audio, lighting, etc.
Selectivity in Which Events are Professionally Live Streamed
Given the complexity and large number of staff required to produce an advanced/professional live stream, College Communications is very selective in which events are professionally live streamed.
To request an audio recording, email firstname.lastname@example.org. We will discuss with you the nature of the project, and if we agree to move forward, we will ask you to complete an audio recording request questionnaire. The completed questionnaire will provide all necessary information to move forward with scheduling and recording, including a speaker permission form.
Recording for Academic or Instructional Purposes
Video and audio
Camera and audio recording equipment
Recording & Editing Your Own Audio
Departments that have frequent needs to audio record events may want to consider purchasing digital audio recorders. College Communications has prepared a list of recommended audio recorders, SD cards, cables, and other materials.
Free or low-cost audio editing software is also available, including Audacity (Windows and Mac) and GarageBand (Mac). Lynda.com training is available for free to all Davidson faculty and staff members and students and offers instruction on how to edit audio using Audacity and GarageBand.
Captioning & Transcripts
All videos posted to the Davidson website or to associated college social media and video sites are required by federal accessibility requirements to include captions so they are accessible to the hearing impaired.
A captioned version of a live streamed video should be made available within 24 hours of when the original stream was live.
The additional benefit of offering captioned videos and audio transcripts is that the video is searchable and the content typically ranks higher in search results due to improved search engine optimization.