Brand Guide

The Davidson Brand

The Davidson College brand is a statement of our shared beliefs and represents our commitment to academic excellence and collaboration in a community grounded in curiosity, integrity, trust, exploration, and lives of leadership and service. It is who we are, what we stand for, and everything we say and do—our brand is our promise.

Davidson Bar & Diamond

The bar and diamond logo is our graphic identity or signature; it represents a visual symbol of our promise. Consistent use of the bar and diamond helps to communicate and build a clear institutional brand and name recognition. The typeface in the Davidson bar and diamond logo is Palatino. Do not attempt to set the type in the logo, change the font or alter the size, proportions or space between the letters in the logo.

If you have questions or need a program or department graphic treatment, please contact Angie Rice-Figueroa at 704-894-2104.

Davidson College logo with black type with red bar and white diamond on transparent background

Use: Full-color print or digital projects.

Davidson College logo with black type with black bar and transparent diamond on transparent background

Use: two-color print or digital projects on white backgrounds.

Davidson College logo with white type with red bar and white diamond on transparent background

Use: full-color print or digital projects on a dark background.

Davidson College logo with white type with white bar and transparent diamond on transparent background

Use: For print or digital projects on dark backgrounds.

Davidson College departmental logo with black Davidson type, red bar, white diamond with Carnegie Guest House written under red bar in black text
Use: department, program, or building logo treatment.

Colors

The official colors of Davidson College — black and red — are as much a part of our identity as the bar and diamond. Although black and red are the college’s official colors, communication materials (not the logo) can be designed in any color appropriate for the concept.

Red Specifications

For Print: Pantone 187
Red square

For Digital
HEX: #ac1a2f
R: 172  G: 26  B: 47

Black Specifications

For Print: Pantone or Rich Black
Black square

For Digital
HEX: #000000
R: 0  G: 0  B: 0

Davidson College seal in black color on white

College Seal

The seal is primarily reserved for use on formal college documents and for use by the President’s Office.

Athletics Spirit Marks

The athletic spirit marks cannot be used to represent Davidson as a college, a department or program, in conjunction with the bar and diamond logo or with departmental or program graphic treatments. The athletic spirit marks are also the only exception to the color rule. The official red for athletics, print and digital, is Pantone 186.

Licensing

For information about athletic logos, spirit marks, and licensing, please contact Jordan Duncan, Director of Marketing & Licensing, Davidson College Athletics, at 704-894-2767 or joduncan@davidson.edu.

Trademark Policy for Non-College Entities

No Davidson Mark may be used without prior authorization of the appropriate Davidson College representative. Please review the policy for details on how to seek authorization.