Video & Audio Recording Policy
The primary focus of the College Communications office is telling the Davidson story, advancing the Davidson brand, and strategically promoting the college’s people, programs, ideals, and mission to an array of audiences in a compelling and effective way.
We produce marketing content in a variety of formats, including written stories, photography, video and audio, to help engage prospective students and their families, current students, alumni, donors and friends of the college on a broad scale.
Because the primary focus of our office is to create content that supports the institution’s marketing, branding, student recruitment and fundraising goals, we do not have the resources to devote to filming and/or audio recording the vast majority of college events. The marquee lectures we do record are: the Wearn, Reynolds, Smith and Conarroe lectures. Decisions regarding other recording requests rest with the College Communications staff.
Our office does not record events for archival or classroom instructional purposes as those do not fit within our primary purpose.
Video & Audio Recording Requests
If your event has broad distribution potential and you would like to discuss the possibility of recording, please contact Lisa Patterson at firstname.lastname@example.org and Gary Bartholomew at email@example.com. We will then discuss with you the nature of the project, and if we agree to move forward, we will ask you to complete a video questionnaire, provided by Lisa Patterson via email. The completed questionnaire will provide all necessary information to move forward with scheduling and filming.
Examples of marketing video projects that fit within the primary purpose of College Communications include but are not limited to: messages about fundraising priorities (i.e. the Academic Neighborhood, scholarships, athletics), thank-you and stewardship videos to donors, Reunion promotional pieces and student testimonials for admission purposes.
If you feel your event should be considered as a marquee event with broad distribution potential, and you would like to request that it be recorded, please contact Lisa Patterson at firstname.lastname@example.org or 704-894-2130, and provide the necessary information.
To request an audio recording, email Doug Minor, director of digital communications, at email@example.com. He will discuss with you the nature of the project, and if we agree to move forward, we will ask you to complete an audio recording request questionnaire, provided by Doug Minor via email. The completed questionnaire will provide all necessary information to move forward with scheduling and recording, including a speaker permission form.
If you feel your event should be considered as a marquee event with broad distribution potential, please contact Doug Minor at firstname.lastname@example.org or 704-894-2539, and provide the necessary information.
Recording for Academic or Instructional Purposes
Video and audio recordings for instruction and research should be directed to ITS instructional technology staff. Academic multimedia services are limited to blended learning, multimedia development for digital scholarship, and in-class instruction for digital storytelling. Academic departments needing to archive external events are advised to partner with work-study students for those recordings. Those preferring professional video productions can outsource the work to freelance operations in the area.
Camera and audio recording equipment is also limited, with priority given to digital scholarship projects. Cameras and audio recorders may or may not be available at a given time.
Recording & Editing Your Own Audio
Departments that have frequent needs to audio record events may want to consider purchasing digital audio recorders. College Communications has prepared a list of recommended audio recorders, SD cards, cables, and other materials.
Free or low-cost audio editing software is also available, including Audacity (Windows and Mac) and GarageBand (Mac). Lynda.com training is available for free to all Davidson faculty and staff members and students and offers instruction on how to edit audio using Audacity and GarageBand.
Captioning & Transcripts
All videos posted to the Davidson website or to associated social media and video sites must include captions so they are accessible to the hearing impaired.
All audio or audio podcasts added to the Davidson website or associated social media or audio sites must include text transcripts so they are accessible to the hearing impaired.